Category: SOHO marketing

Understanding the new Facebook Timeline

Understanding the new Facebook Timeline

| December 12, 2011 | 0 Comments

The new Facebook timeline is taking New Zealand by storm, and is due to be released to the rest of the world later this week. If you need a little revision on the ‘tour’, or are finding it a bit confusing, here is a basic rundown on what the features are and how they work. [...]

Continue Reading

What is Google Analytics?

What is Google Analytics?

| November 29, 2011 | 0 Comments

Google Analytics is a tool that measures and analyses a site’s Internet data so you can see how the site is being found and used. You can use Google Analytics to measure how much traffic your site has, where they are coming from, what they are looking at on your site, and how long they [...]

Continue Reading

What is SEO – Understanding Email Marketing & How to use Email Newsletters to get conversions

What is SEO – Understanding Email Marketing & How to use Email Newsletters to get conversions

Email newsletters to clients can be a very powerful and effective form of marketing in your business when done right with the right tools and strategy.
There are three fundamental concepts towards creating an effective email newsletter which, when used correctly, can greatly benefit the reason you spent the time to write the email in the first place. After all we want some level of ROI on time or money spent in our marketing efforts.

Continue Reading

The effectiveness of Kiwi website marketing – Have your say

I have often been surprised at how many kiwi business websites accidentally get traffic and subsequently sales or leads from online inquiries. More often than not it comes from the fact that New Zealand competition is not overly heavy and perhaps Kiwis search a little bit deeper. (Just my humble opinion). Talking to many business [...]

Continue Reading

Social Media Revolution 2011 – featured at Shannon Wrigley Accountants

Social Media Revolution 2011 – featured at Shannon Wrigley Accountants

At a workshop I co presented with Geordie from WebPackages in Cambridge earlier this morning I watched this short YouTube video which was based from part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman.  This quick video includes social media statistics for 2011. Jon Broadley, Business Advisory Services Manager for [...]

Continue Reading

Keyword Analysis, the foundation of your keyword strategy and your overall online marketing strategy

keyword Analysis is the first step in any keyword optimization of your website, commonly referred to as On Page optimization. When looking at keyword analysis there are a couple of things that need to be taken into consideration the first being what are potential customers typing into search engines and secondly how much online competition [...]

Continue Reading